How to BEAT the new LinkedIn algorithm

If you've been on LinkedIn for any amount of time, you'll have noticed how much more difficult it is to get your content out there these days.

What is happening on LinkedIn right now is exactly what happened to other platforms as they came of age.

Now, the platform is tougher and it's important you focus on what matters to get your message out there, not just for your ego, but so it gets to the right people.

LinkedIn is watching you...

• Your profile
• Your network
• What you post about
• Who you post for
• Who engages
• Who consumes
• How long them consume for

From all of that data, it decides...

• Who should we share it with.
• How does it compare to other posts for this group.
• How many feeds it will appear in.

Here's some ways you can make it want to favour you more...

Build a profile that makes it obvious.

Your profile needs to turn a visitor’s interest into a useful next step. That means it should help them quickly understand what you do, decide whether you are relevant to them and know how to engage with you. A strong profile reduces confusion and gives people a reason to follow, contact or buy from you.

The algorithm is looking for

• Your topic
• Your audience

Own a clear idea in your audience’s mind

People remember specialists more easily than people who talk about everything. Owning an idea means becoming strongly associated with one subject, problem or outcome. Repeating that focus over time makes your positioning clearer and helps people know when to think of you.

• The algorithm is more likely to show your content to the right people if you stick to specific topics and ideas.

Create content for a specific audience

Specific content feels more relevant because it addresses the exact concerns of a defined group. When you know who you are speaking to, you can use the right language, focus on the right problems and provide advice that fits their situation. Broad content often feels less useful because it tries to suit too many people.

• If your content talks to one audience, you'll be able to get way more specific - which means more of the right people will consume - which helps the algorithm distribute to more of the right people.

Stick to a few content types.

Using a small set of content types gives your posting structure. Personal stories build connection, behind-the-scenes content builds trust, practical and actionable posts demonstrate expertise and diagrams can make ideas easier to understand.

• When you jump around with different types or formats, you risk creating a Frankenstein audience - stick to a types that follow a similar structure / layout.

Make the first three lines count

The opening of your post determines whether someone keeps reading. Most people scan content quickly, so the first lines need to show what the post is about and why it matters. A weak opening loses attention before the main value appears, even when the rest of the post is strong.

• Hooks are consistently seen as a major factor in getting people to keep consuming your content - hooks don't explain, they create interest - the algorithm follows peoples interest.

Design content to be shared

People share content when it is useful, clear and worth passing on to someone else. Shareable content usually helps the reader explain something, solve something or look informed. The easier the idea is to understand and reuse, the more likely it is to travel beyond your immediate network.

• Over-explaining or trying to tackle too many points often confuses people, one simple tip or piece of advice that solves a problem for your audience is powerful.

Match the call to action to the post

A call to action works best when it continues the reader’s interest rather than changing the subject. The post creates attention around one topic, so the next step should help the reader go further with that same topic. This makes the action feel relevant and increases the chance that they will take it.

• If you talk about X, ask people to take the next step about X - ask them for their opinion, ask them to DM you about X - keep it all consistent and tell people what you want them to do.

Prioritise meaningful outcomes over vanity metrics

High numbers can look impressive without helping the business. Views, likes and followers only matter when they contribute to something useful, such as trust, enquiries, conversations or sales. Measuring business outcomes shows whether the content is attracting the right people, not merely a large number of people.

• Often the posts which get the highest engagement are the worst for getting leads - map what each post achieves and whether that matters for your goals.

Review performance every month

Regular review helps you understand why some content works better than other content. Looking at topics, openings, formats, responses and business results reveals patterns. Those patterns help you make better decisions instead of relying on guesswork.

• You can only learn what works after you've posted, so track stats and repeat more of what works - re-use content, re-make content and recycle it into new ideas/formats.

Treat LinkedIn as a system

LinkedIn works best when the different parts support each other. Your profile explains your value, your content pulls in the right people and builds trust and your network helps you start conversations. When these parts work separately, results are inconsistent. When they work together, LinkedIn becomes a repeatable way to win clients.

• It's more than just content, LinkedIn is a revenue engine - content is part of that, but if you want to find a system that fits your business- take my 5 paths to clients quiz.

How I help you

I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline.

I do this through 3 vehicles

• Social Selling Accelerator - A six month implementation programme with 1:1 coaching.
• One Day Intensive - I work with you and your team 1:1 at your offices.
• Public classes - I host public workshops across the US and UK

No paid ads. No pushy tactics. No posting every day.

Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.

If you'd like to know more schedule a call here.